Rooted Healing is a non-profit organization that provides holistic health and wellness resources to medical students in Georgia. This project was personal to me as it was created in memory of my friend Dr. Diamond Clarke who tragically passed away in 2024. We were able to design a logo and identity that was true to the brand and who Diamond embodied as a person. There were even opportunities for sub-branding being that they were looking to provide scholarships in the future and continue the selling the juices that Diamond sold that inspired the name "Rooted Healing".