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ABOUT TWELVE7TEEN
Twelve7Teen is a love story. We have always loved design, creating things for people, and working with others to tell their story in a visual way. We are a boutique graphic design studio dedicated to creating work that is not only functional and versatile, but intentionally connects with you and your audience.
About Cole the Designer
Coleman Bailey aka "Cole the Designer" is the mastermind behind the Twelve7Teen brand. Coleman has loved graphic design before he even knew what it was. His design journey began in high school designing t-shirts for homecomings and his sports teams. From there, he pursued a marketing degree from Georgia Southwestern State University in Americus, GA. While they didn't have a design program, he did pursue a marketing degree which eventually led to him discovering the graphic design industry. ​
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Over time, he would practice designing flyers and apparel with the resources he had. He even decided to freelance in his spare time under Imagine If...Creations. While he did love the work he was doing, something was missing. He always felt the challenge of navigating the world as a creative alone, so he did some major soul searching.
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Fast forward to 2025, now with a wife, and some direction from an amazing mentor, he discovered a new perspective to design and art as a whole. He rebranded his freelance business to Twelve7Teen, paying homage to his first date with his wife, and made it his mission to create from the heart. Like a relationship, a great brand is all about consistency, functionality, and attention to the details, and he wants to ensure from the moment that we enter this working relationship, that your work will stand the test of time.
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Our Principles
Functionality
Ensuring that the design can be utilized in versatile ways, is relevant to its environment, but unique enough to stand out among others.
Longevity
Creating designs that stand the test of time and remains memorable.
Consistency
Everything within the design will come together holistically, whether the project is on its own or has multiple pieces.
Connection
Designing in a way that represents the mission and goals of the project.
Our Process
01
Diving In
​Based on the design brief questionnaire you completed, I dive deep into the information you provided about your brand and the research into the market and target audience. This aids me in determining key aspects of the design direction.
02
Storming
​After reviewing the design brief and doing some research, I begin sketching out thumbnails, sparking my creative thoughts until I’ve developed a few refined sketches that display the best concepts.
03
The Direction
Once I have created 3 potential identities from your favorite brandmarks, I will present these to you and share the presentation afterwards to support the feedback process and develop the final identity for the brand.
04
Narrowing it Down
Once a design direction is chosen, I will start incorporating other branding elements such as color palettes, typography, etc. in a unique yet consistent way, creating its own aesthetics.
05
Delivery & Feedback
Once the project is complete, I will present the final identity to you, detailing the thought process behind my design decisions. You can provide any feedback on the final product. Depending on the level of updates needed, I may create another presentation addressing all of your additional points until each deliverable is approved and signed off.