Made Clothing Co.
Logo Concept & Visual Identity
Made Clothing Company is a streetwear brand built for the God-fearing. As a faith-based company, Made wants those that wear their brand to not only be fashionable, but acknowledge their love for Christ. Made competes with brands like Kerusso, God the Father, and Disciple Threads.
Logo Concept
The primary logo is is a custom script as God created the earth from nothing. The handmade typography ties both God the Creator and the customization of the apparel. The loop of the "M" also seconds as a halo, which can be used as an icon within additional branding and the secondary badge. The primary logo is aligned to be both functional and scalable for webpages, headers, and can also be separated from the "clothing co." to establish as it's own identifier within a branding strategy.
The secondary badge is more decorative, and was created to be additional style on the back of a t-shirt or even scaled down for use on tags of clothing. The triangular shape of the badge is symbolic of the Trinity. Six stars are placed above, representing the six days of creation. It also dawns the brand's scripture passage, Psalm 139:14. The halo is also taken from the "M" as an additional icon within the badge.
Color Palette
The color palette is based off of the blood of Christ. The primary colors will be used throughout the brand materials with the darker accent red used for background purposes if needed.
Color Palette
The color palette is based off of the blood of Christ. The primary colors will be used throughout the brand materials with the darker accent red used for background purposes if needed.
Made CREATION line
As an extension of the brand, I created the brand’s first colorway/collection concept, Made x CREATION. The brand would release six colorways, outside of the primary brand colors, to represent the six days of creation in the book of Genesis.a faith-based company, Made wants those that wear their brand to not only be fashionable, but acknowledge their love for Christ.
